STANDARD ADVERTISING MULLENLOWE TOKYO

WORKS

Ladies Suit

AEON

For women in Japan business attire is more a standardized uninspiring uniform of black skirt with black jacket, than an opportunity to fashionably express oneself. Working with AEON, we set out to offer these women an alternative. Inspired by timeless black & white designs, we wanted to say that women, just like men, can use business attire to power dress. Under the tagline ‘Ladies Suit’ we developed a campaign that brought a world of high fashion to the office world.

TV-CM, WEB, IN-STORE / 2015