STANDARD ADVERTISING MULLENLOWE TOKYO

WORKS

Capsule Christmas Tree

NESPRESSO

Since NESPRESSO first launched just a couple of years ago, the brand has quickly become a formidable power in the Japanese booming coffee business. Strengthening their cultural position in Tokyo, NESPRESSO opened a boutique on the Omotesando, Tokyo’s most prestigious shopping street.

Working closely with NESPRESSO, we put together a Christmas Tree display made entirely of NESPRESSO capsules and invited customers and bystanders to take photos of the tree and share their photo online for a free tasting. The campaign attracted much attention and drew considerable crowds during the festive season.

Event / 2015