STANDARD ADVERTISING MULLENLOWE TOKYO

WORKS

Modern Yukata

AEON

Yukatas are a staple of the Japanese late summer, being worn for centuries as a lighter variation of the traditional kimono. To fit with the times, AEON launched a range of modern yukatas, keeping to old patterns but spiced up with contemporary designs. To reach a new younger target, we produced collateral spanning TV, magazines, internet, and in-store promotions to bring this new kind of yukata to life.

TV-CM, MAGAZINE, WEB, IN-STORE / 2015